{"id":1119,"date":"2016-08-20T02:16:28","date_gmt":"2016-08-20T02:16:28","guid":{"rendered":"http:\/\/littlevillagefoundation.com\/?p=1119"},"modified":"2018-07-02T02:21:08","modified_gmt":"2018-07-02T02:21:08","slug":"hyperallergic-world-music-doesnt-exist-aki-kumar-aki-goes-to-bollywood","status":"publish","type":"post","link":"https:\/\/littlevillagefoundation.com\/lv2021\/hyperallergic-world-music-doesnt-exist-aki-kumar-aki-goes-to-bollywood\/","title":{"rendered":"HYPERALLERGIC: World Music Doesn\u2019t Exist: Aki Kumar &#8216;Aki Goes To Bollywood&#8217;"},"content":{"rendered":"<p>There are critics out there made so uncomfortable by how foreign music is marketed to Western listeners, especially Europeans, that they\u2019ve sworn off any sort of foreign style \u2014 charming music, maybe, but to like it would contribute to imperialism, colonialism, fetishization of the Other, and such. One shouldn\u2019t blame the music for its marketing, and actually, one convenient thing about the \u201cworld music\u201d tag is that it\u2019s just a tag. Below find four foreign albums (well, Aki Kumar works in San Francisco) that target the international market and have nothing in common besides that. Repeat after me, nothing in common. Don\u2019t conflate them. Don\u2019t fetishize the Other.<\/p>\n<p>Aki Kumar: Aki Goes to Bollywood (Little Village Foundation)<\/p>\n<p>Plenty of gifted bluesmen work in the Bay Area, but only one of them has crossed traditional blues with retro Indian pop in a playful, let\u2019s-see-what-happens genre experiment, described in his own liner notes as \u201ca marketing nightmare, an impossible sell, a potential financial failure, a slap in the face to both the Eastern and Western cultures that nurtured him as a child both culturally and musically\u2026\u201d Not to mention a madly arbitrary novelty record and a successful, exciting musical mesh.<\/p>\n<p>Lacking sufficient knowledge of the Bollywood soundtrack to comment on the verisimilitude of his replication, I suppose I might be overestimating the record\u2019s value as a gauntlet. But as traditional bluesmen go, Kumar writes unusually inventive songs, inverting the blues scale into an exuberant major key or a creepier-sounding scale that must be Indian, bursting into glossolalia just like scatting, skipping into tempo shifts that sound totally natural, and generally finding a way to escape convention. The Bollywood influence manifests itself in a band sound that gets down and dirty the way blues is supposed to, while leaving individual instruments shining in their own lurid light, like the rather loud basslines or the bangy piano chords or the liquid organ juice dripping from the ceiling or Kumar\u2019s aching, strangled harmonica; particularly hooked on the intersection between the electric guitar and the harsher, buzzier, bristlier cadence of the sitar, the album nails a sharp drone whose sweaty fatigue coexists with dogged energy. Against conservatives, whether blues purists or those who feel he\u2019s insulting Indian culture, the typical argument would be that he celebrates both genres, but that\u2019s too easy \u2014 just as the conservatives would say, he also disrespects them. It\u2019s rather irresistible.<\/p>\n<p>Through magical synthetic syncretism, he revitalizes the blues, a genre that hasn\u2019t changed much for a while, and he also adds edge and cognitive dissonance to Bollywood pop, which often turns sickly sweet. My favorite of all these postmod fantasy songs is \u201cGoin\u2019 to Bombay,\u201d in which he sings about his hometown the way Mississippi bluesmen used to sing about the Delta. &#8211; By Lucas Fagen<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are critics out there made so uncomfortable by how foreign music is marketed to Western listeners, especially Europeans, that they\u2019ve sworn off any sort of foreign style \u2014 charming music, maybe, but to like it would contribute to imperialism, colonialism, fetishization of the Other, and such. One shouldn\u2019t blame the music for its marketing, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":341,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HYPERALLERGIC: World Music Doesn\u2019t Exist: Aki Kumar &#039;Aki Goes To Bollywood&#039; - Little Village Foundation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/littlevillagefoundation.com\/lv2021\/hyperallergic-world-music-doesnt-exist-aki-kumar-aki-goes-to-bollywood\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HYPERALLERGIC: World Music Doesn\u2019t Exist: Aki Kumar &#039;Aki Goes To Bollywood&#039; - Little Village Foundation\" \/>\n<meta property=\"og:description\" content=\"There are critics out there made so uncomfortable by how foreign music is marketed to Western listeners, especially Europeans, that they\u2019ve sworn off any sort of foreign style \u2014 charming music, maybe, but to like it would contribute to imperialism, colonialism, fetishization of the Other, and such. 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